Who We Are

Who We Are

Jim Stary is the President of New Alternatives, a management-consulting firm serving the unique needs of the subsidized housing industry. The company’s Mission Statement, “We are committed to providing a cost effective, holistic approach to management issues”, states his philosophy that the best way to approach a problem is with an open mind.

In 1999 Jim recognized that there was an unmet need for sources of information on a wide range of topics affecting the low-income housing industry. With over 35 years of experience in the field including 10 years working at HUD and over 12 years as Director of Housing for a private developer with a portfolio of 30,000+ units including 8,500+ units of HUD subsidized and/or insured housing, Jim is in a unique position to meet those needs. Since then, his clients have included a HUD Contract Administrator, managers and owners of non-profit subsidized housing, Housing Authorities, Housing Associations and profit motivated owners.

Nicolina Stary, RN, M.Ed.  COS is the Director of Program Development. With over 13 years extensive hands on experience, including working as a site manager and occupancy specialist in various senior housing communities, conducting MOR prep training, and webinars on all facets of subsidized housing. Nickie is in a unique position to understand what front line staff is experiencing and train them in their working environment. Her clients have included managers and owners of non-profit subsidized housing, Housing Associations and profit motivated owners. Nickie has an extensive educational background having developed and presented numerous educational programs locally and nationally.  Nickie’s educational background includes a degree in Nursing, Bachelor of Arts degree in Interpersonal Communication and a Master of Education degree in Adult Education and Organizational Development.

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